Rebecca Ayres is COO of Sound City, the UK’s leading independent festival for new music. Hosting hundreds of artists performing to an audience of 23,000 music fans and 2,000 industry professionals from 30 different countries, it offers controversial debate, unparalleled networking, amazing music and outstanding art, throughout three inspirational days and hedonistic nights, in the world’s most legendary music city - Liverpool.

Becky is passionate about emerging talent succeeding and one of the favourite parts of her role is overseeing the international and emerging artist programme including Sound City Korea, New York Sound City and Off the Record.

She also runs the Sound City Entrepreneur Training Programmes which are aimed at anyone who has a burning desire to work in the music industry, and is an advisor for PRS Foundation for Music Momentum Music Fund.

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