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Screenadelica is a hugely successful gig poster exhibition that in the past year has toured and exhibited across England, Europe and beyond. It's essentially a 'pop up' gallery celebrating the art of the screen printed gig poster. Exhibiting the work of leading UK and international artists from the gig-poster 'scene', we host a wide variety of styles promoting the bands that the artists love, inspired by the music they hear.
At each festival we (or the festival on our behalf) contact the main bands to gain approval to design festival specific posters for them. Last year we commissioned artists, with full band and management support, to design for The Pixies, DJ Shadow, Bjork, The Cure, PJ Harvey, Brian Wilson, Kelis, Gogol Bordello plus many more. We not only exhibit posters of acts playing the festival but also a select back catalogue of screeprints from previous shows we have been part of.
Positive feedback has been massive, especially as it adds an extra dimension to a lot of festivals: a gallery focussed solely on music and show inspired art. Another major positive is that it allows people to buy and own a piece of art for a very reasonable price (each run of posters is strictly limited to 50 or a 100 and average price is about £30). The posters are also selling and promoting the festival in themselves as each commissioned piece is exclusive to that artist at that festival and is featured into each design.
Last year we took the show to Primavera Sound in Barcelona, Orlando Calling in the states, SITE Gallery in Sheffield, Bestival and Liverpool Sound City (where it originated). This year we're looking at over 15 festivals and have been invited to debut in New York, Berlin, Primavera in Porto, Kendal Calling, Bonnaroo as well as Orlando Calling, LSC, and Bestival again. Last year was such a success at Bestival that this year the they're incorporating Screenadelica into the festival as one of the 'attractions' of the site, with full coverage in all of their online and printed promotion.
We're getting some good recognition from various areas of the media: leading arts magazine Creative Review dedicated their December edition of 'Monograph' to Screenadelica, featuring posters from the past year, as well as Screenadelica and our individual artists getting featured in print and online in The Guardian, Nylon, Front and Computer Arts to name a few.