The Social Media Hellraiser to talk at Sound City
Described as a “Social Media Hellraiser” by The New York Times, Jon Morter is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor’ campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot. His carefully executed plan not only outsold the previously unbeatable X Factor single, but broke a Guinness chart record in the process as well as raising over £150,000 for charity. This success opened the door for Jon to work on campaigns for some big artists in the industry including Nirvana, Sex Pistols, Rod Stewart, a No.1 album for The Rolling Stones, plus the 2012 Christmas No.1 campaign for The Justice Collective.
Jon has won awards for his social media and charity work including the Metal Hammer Golden God award (the one he’s most proud of), and nominated for many others including the National Marketer of the Year award (losing to the Compare The Meerkat campaign).
Aside from music-related projects, Jon was also a key member of the Save 6Music campaign, plus has worked with many large brands such as IKEA, Confused.com, and Hyundai.
Not only is Jon also infamous for creating the ‘Condescending Corporate Brand’, a cheeky swipe at large companies trying to ‘do’ social media, but did you know he ‘designed’ the 25th anniversary sandwich for Pret a Manger? …their ‘Bacon’ sandwich!