Liverpool Sound City are heading over the pond for our biggest international sister event yet!
November sees us jetting off to Athens Georgia for our biggest international event yet. Athens has a great music scene and was the birthplace of REM, Outkast and the B52s. Athens Sound City will include a three-day music and arts festival and a two-day business, new technology and music business conference that will include representatives from Merseyside companies.
To deliver this we're working in partnership Hotel Indigo Athens, which will host our conference, and also with events company Rialto.
So why Athens?
Well our Head Honcho says “Like Liverpool, Athens has a very strong musical heritage, most famously with REM and the B52s, but also in a more left-field way with bands like Drive-By Truckers. It’s also got a massive student population.
“All the key players from the city, the promoters, labels, managers and so on, are absolutely delighted that we’re bringing Sound City to Athens.
“There’s a strong gaming and new technology community in Georgia, and they’re very keen to promote that to the wider US as well as to the UK and Europe. They see Sound City as the ideal model to provide that conduit to the marketplace.”
Frederick L Fine, chief executive of Hotel Indigo Athens owner Athens Hospitality Holdings Group, said: “Liverpool Sound City, as the largest and most successful music, art, and business festival in the UK, provides the perfect format and partnership for Athens to build on its reputation as a music and creative capital.
“Additionally we look forward to further establishing Athens’ reputation as a centre for business investment and entrepreneurial activity in emerging technologies and markets.”
We're all really excited about it in Sound City towers and we'll be keeping you up to date with all the Athens news as it happens!
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